Olá eu me chamo Eduardo Ribas, sou Web Designer especializado em Wordpress, além dos 28 anos de experiência acompanhando a evolução da web desde os primeiros anos da internet no Brasil. Atuo na criação de sites profissionais, lojas virtuais e páginas de alta conversão, sempre com foco em performance, usabilidade e resultados para os clientes.
Trabalho exclusivamente com Wordpress como plataforma de desenvolvimento, unindo flexibilidade, segurança e facilidade de gestão de conteúdo para empresas de diferentes segmentos. Domino a criação de layouts personalizados sem uso de templates prontos, transformando cada projeto em uma solução sob medida para o negócio. 20 anos de experiência na plataforma.
"Every project I build leverages Elementor, but always starting from a blank page. My goal is to craft modern, responsive interfaces designed for high conversion. This approach ensures a unique visual experience, fully optimized for mobile devices and tailored to fit each brand's specific identity."
"Complete WooCommerce online stores, structured from category architecture to product presentation and the user's journey. I handle everything from payment gateway and shipping setup to product variations, implementing UX best practices to boost sales and reduce checkout friction."
"SEO Optimization (Yoast SEO): Implementing best practices for on-page elements, including titles, meta tags, and URL slug optimization. Focused on enhancing organic search rankings, driving targeted traffic, and improving overall digital authority."
Web Designer | Tamar Foundation (Fundação Tamar) 2001 – 2007 "Responsible for the development, maintenance, and updates of the institutional website dedicated to sea turtle conservation. During this tenure, I led the visual and structural evolution of the portal, ensuring clear and engaging communication for environmental projects, educational campaigns, and preservation initiatives."
I also collaborated directly on the institution's online store, managing product listings and organization, layout adjustments, and user experience (UX) enhancements. This work helped strengthen the Foundation's digital presence and supported revenue generation through the sale of products tied to the environmental cause.
The decision to use AI-generated imagery in this presentation is not merely aesthetic, but also conceptual. Each portrait creates a visual interpretation of my professional work, translating the combination of creativity,
technique and constant adaptation to the new technologies that are part of my daily life. By incorporating AI into this process, I reinforce my affinity for digital innovation and demonstrate, in a symbolic way, how I leverage advanced tools to enhance results, both in design and in the construction of online experiences.
Contrary to popular belief, WordPress is not limited to just text and images. My specialty is transforming this platform into a robust, custom-designed management system, creating tailored solutions that meet the specific needs of different market niches.
Having 'platform expertise' isn’t about knowing how to install an off-the-shelf theme; it’s about understanding what’s under the hood.
Security and Performance: Anyone can install a plugin, but an expert knows which ones to use to avoid tanking site speed or leaving it vulnerable to attacks.
Technical SEO: WordPress is SEO-friendly out of the box, but a professional knows how to configure the data hierarchy, sitemaps, and metadata required to get a client on the first page of search results.
Customization (PHP and Hooks): A true WordPress expert knows how to build exclusive features without relying on dozens of different plugins, keeping the codebase clean and efficient.
Real power doesn’t lie in the tool itself, but in how an expert leverages it to solve a business challenge.
Fast Delivery: What would take months with custom coding from scratch, an expert delivers in weeks using WordPress.
Scalability: An expert delivers a website that the client can manage independently, providing significant long-term value through the consulting process.
View my portfolio, featuring custom projects built with WordPress.